We are

Leading Rebellious Leaders

Confidancia was created by a group of humans who decided doing things “the right way” was a myth.

We could be called a speaker training agency, or a personal branding agency, or even a coaching company. Some people even call us corporate trainers. Anyone who tries to put us in a box or an industry will find out quickly we don’t fit.

We are bold, unique, innovative, and BRILLIANT! We have to be because those are also the qualities of humans we work with. We are doing the work alongside you—and can help you get there because we’ve been where you are.

Confidancia is full of Kickass Humans—our Crew & our Clients alike. We are rebels in our own right and we’re starting revolutions that will soon become the new normal.

We all want to be better, bolder, and more ourselves. As a Crew of experts with different perspectives who support each other, we want the best for humankind, and we will high-five you for showing up for yourself as you grow into the human you were intended to be.

You have magic inside you and we want to help you use it for the benefit of the world.

It’s time to stop playing small & discover your brilliance!


Show The Heck Up!

At Confidancia, our core values are a combination of how we run our company, how we treat each other, and how we work with you. If these align with you, you align with us.

Core Value #1

Be Brilliant AF

Live out loud, unapologetically, and in ALL CAPS.

Core Value #2

Yes. You. Are.

Beautiful. Smart. Sassy. Kickass. Amazing. Rockstar. DOING IT!

Core Value #3

Next Level Shit

Don’t settle for what you have, play for what you want and go BIG.

Core Value #4

Get Lit

Don’t seek the proverbial light at the end of the tunnel, light it yourself!

Core Value #5


Because all work and
no play is no fun.


Meet Our Crew


Melanie Spring

What do you get when you combine a brand strategist, international keynote speaker, and Approachable Badass? Not a kickass panel of experts for your next event, but close… You get Melanie Spring!

Since Adventure seems to be her other middle name, Melanie once traveled over 7,000 miles in 3 weeks on the Live Your Brand Tour to find out what actually makes great brands (and all things, really) work. Her final answer: the humans. Humans are at the center of every success and THEIR stories are as (or more) important as the BRAND stories.

Over the years, Melanie has helped tens of thousands of humans find their voices and own the confidence from stages around the world. She has an uncanny ability to create a safe place for humans who want to make change, matched only by her deep commitment to doing so.

When Melanie’s not playing at Confidancia, she & her marketing strategist husband are traveling the world visiting friends, chasing sunrises, and hanging at home with their little pup, Griffin.

Connect with Melanie

OUR Experience Architect

Glenda Rossi

Excited is an understatement on how Glenda feels to be part of the Confidancia Crew. She met Melanie years ago while planning events for a high-level entrepreneur group (the one she met her husband at) and the stars aligned when Glenda was ready for her next adventure and Melanie was ready to expand her Crew. 

Glenda started Good Witch Events in April 2022 and Melanie immediately reached out and said, “I NEED Glenda!” To say you need a Glenda is a thing. Her attention to detail, her caring heart and her ninja skills behind the scenes helps to create magical events. She is ready to PLAY with the Brilliant Rebels and will break the mold to create experiences of a lifetime. 

Glenda lives in NY with her entrepreneurial husband, two young daughters, and one furry baby named Nanuq.  She has traveled all over the world and has even danced with penguins in Antarctica (more proof she’s as magical as we say.)

Connect with Glenda

OUR Brilliance Coordinator

Joy Etheridge

Passionate about loving others, Joy fulfills her name beautifully. She believes strongly in personal growth and being the best you can be inside and out. 

Joy has spent the last 5 years in project management. She is persistent in so many aspects in life, which is why she is known to get the job done efficiently. Her colleagues and friends have given her the title, Multitasker Extraordinaire – and this is why she was hired to be Confidancia’s Brilliance Coordinator.

Relationships are most important to Joy. She is the first one to check in to see how you’re doing. Her extremely extroverted self has never met a stranger and more than likely if you’ve met her, you’ve not only felt genuine love, but you’re likely now considered to be a friend.

Joy is an island girl at heart having been raised near Key West, FL. The ocean and sunshine puts Joy’s soul at peace. Traveling is in her blood and she is more than thrilled to share her adventures with friends and family. She currently resides in the Vero Beach area with her two sons.

Connect with Joy

What is Confidancia?

The Quick History Of Confidancia

Melanie Spring opened her first agency, a web design studio, while in college in 2001. In 2008, she found herself as a Director of Marketing when the housing market crashed. She started Sisarina, a brand strategy firm, and successfully built brands for small businesses and entrepreneurs to Fortune 500 companies. 

By 2017, Melanie Spring became a full-time international keynote speaker. As she traveled the world inspiring audiences, her friends and colleagues asked her how she was able to be fully herself on stage. That question, and the deep work she did to answer it, led to the creation of the SPEAK With Confidence Retreat and online course. 

After dozens of retreats and online events, it came time to create a company. So, we did! 

Confidancia! A safe space where we focus on helping rebels start revolutions by discovering their brilliance. 

Where Did “Confidancia” Come From?

Confidancia is a fictitious word made up by Melanie’s intuition. It originates from three words:
Confidence, Confidant, and Abundancia (Spanish for Abundance.)

Confidence: This is what you acquire as you discover your brilliance.

Confidant: This is who we are for you. We’re like the bartenders in a 1920’s speakeasy. We keep your secrets safe and you have to know the code to enter.

Abundancia: The manifestation of everything you could ever desire and more. We support you as you find your abundance